Februari 16, 2026 02:35

Bisnis kuliner kekinian yang sedang hits
June 20, 2025

Penulis :

Niam Rohman
Unit/jenjang SDIT

Berikut adalah jajanan dan bisnis kuliner kekinian yang sedang hits dan diminati saat ini di Indonesia (2025), cocok untuk kamu yang ingin memulai usaha:

🚀 Jajanan Kekinian Paling Ngetren
1. Croffle (croissant + waffle)
Tekstur renyah luar, lembut dalam, dengan topping cokelat, keju, buah, hingga es krim—viral di media sosial dan banyak diminati Gen Z–Milenial

2. Es Kopi Susu / Kopi Susu Kekinian
Minuman creamy yang hemat di kantong, varian unik seperti gula aren, pandan, atau oat milk. Sering jadi pilihan nongkrong anak muda dan tersedia lewat online

3. Boba / Bubble Tea & Cheese Tea
Lesu? Sama sekali tidak. Boba dan cheese tea tetap favorit dengan inovasi rasa seperti brown sugar, matcha, dan cheese tea

4. Smoothie Bowl
Alternatif camilan sehat dari buah segar, yoghurt, dan granola—ramai di kalangan yang peduli kesehatan

5. Dimsum
Gurih dan praktis, jadi camilan favorit saat order online. Banyak varian saus kekinian, seperti salted egg dan sambal matah

6. Rice Bowl Kekinian
Nasi mangkuk praktis dengan topping seperti ayam crispy, beef teriyaki, telur onsen, sambal matah—cocok untuk pekerja dan Gen Z

7. Martabak Mini & Martabak Kekinian
Versi praktis martabak manis dengan topping topping seperti red velvet, matcha, oreo, salted caramel—cukup viral di Ramadhan maupun nongkrong pas malam

8. Korean Corn Dog
Sosis/keju celup adonan tepung roti dan digoreng, lengkap dengan saus manis, mayo, atau pedas. Sering viral di sosial media

9. Egg & Tahu Crispy
Tahu goreng tepung dengan berbagai saus, dan telur gulung tetap populer karena mudah dibuat dan modal kecil

10. Mochi, Bomboloni, Donat Kekinian
Jajanan manis kecil seperti mochi, bomboloni (vla isi), dan donat matcha/red velvet/salted caramel makin diminati

11. Churros Mini & Es Krim Goreng
Churros ukuran kecil dengan saus caramel atau cokelat, serta es krim goreng—keduanya sempat meledak di media sosial

12. Kue Tradisional Kekinian
Jajanan seperti kue cubir, dadar gulung, klepon roti isi durian, klepon, onde-onde dengan topping modern (matcha, salted caramel) banyak diburu, terutama di pasar takjil

13. Snack Pedas & Aneka Keripik
Keripik pedas (basreng, makaroni, keripik), camilan aci seperti cilok pedas—semakin laris karena masyarakat Indonesia menyukai pedas

14. Dessert Box & Soft Cookies
Dessert dalam kemasan box—tiramisu, brownies, red velvet—plus soft cookies lembut, caramel; cocok untuk kado atau cemilan berbagi

15. Roti Sourdough & Bento Cake
Roti artisanal (sourdough) dan bento cake mini unik juga mulai digemari sebagai camilan dan oleh‑oleh premium

💡 Tips Memulai Usaha Jajanan Kekinian
Strategi Penjelasan
Inovasi Menu Kreasikan rasa kekinian—matcha, salted caramel, truffle, gula aren, hingga durian.
Kemasan Instagramable Packaging viral mendukung promosi di sosial media .
Fokus Delivery / Cloud Kitchen Minim biaya sewa & optimal hingga pasarkan lewat GoFood/GrabFood .
Target Gen Z & Milenial Fokus menu unik, visual menarik, dan harga terjangkau.
Perhatikan Harga & Modal Banyak varian bisa start dengan modal 3–10 juta (misalnya puding sedot, soufflé pancake) .

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